Marketing Communications Manager

High Country News (Paonia, Colorado)

Posted 2 weeks ago

High Country News, an award-winning media organization covering the communities and environment of the Western United States, seeks a Marketing Communications Manager to join our Product and Marketing team during an exciting chapter of innovation and growth. This individual will develop digital marketing content across the organization – finding better ways to engage existing and new audiences.

Working under the general direction of the Director of Product and Marketing, this position will lead communications strategies with various teams and develop content for a wide variety of projects and platforms including subscription acquisition campaigns, email marketing, social media campaigns, and printed materials.

The ideal candidate is an excellent writer and communications strategist, with proven cultural competencies and experience engaging audiences from diverse communities. They are a versatile self-starter who can collaborate with diverse teams and is highly comfortable and skilled across a range of digital marketing tools.

High Country News is part of a growing number of newsrooms addressing a historic lack of representation, inclusion, and equity in journalism overall with effective solutions.  We welcome applicants from all life experiences and encourage members of traditionally underrepresented backgrounds to apply, including people of color, women, people with disabilities, and LGBTQ+ people.  

Duties will include:

  • Develop strategies for optimizing digital audience engagement and for reaching younger and more diverse audiences
  • Work across the organization to develop, produce, oversee and analyze multi-channel digital audience engagement strategies
  • Performance test different content approaches to optimize engagement, deliver value, and foster genuine human connection in a digital space
  • Make strategic changes to email and printed automation streams based on engagement data
  • Develop digital and print communications that deepen engagement with HCN members and grow engagement with new subscribers
  • Plan and execute a communication calendar and workflow that is transparent and adaptable
  • Light design and graphic production work, collaborate with Design and Production teams to execute a consistent brand look

Skills and experience:

We’re looking for someone with excellent writing and editing skills, with the ability to self-edit, adapt styles, and write in different voices for different audiences.

Candidates must have demonstrable cultural competencies and proven experience in communicating with audiences of diverse ethnic, racial, and cultural backgrounds, sexual and gender identities, and age groups.

The ideal candidate is comfortable creating content for social media and has experience with email marketing and communication tools such as WhatCounts, MailChimp or Salesforce.

Applicants should be a quick learner when it comes to new tools and technologies, including working with digital analytics such as Google Analytics or Tableau to aid in making data-driven marketing decisions. 

We’re seeking a highly collaborative individual who is able to handle multiple tasks and deadlines and balance the needs of different teams.

A familiarity with non-profits and/or experience working at a media organization is an advantage, but we’re interested in hearing from applicants whose other qualifications, skills and experience fit the needs of this role too.  Most importantly, candidates should demonstrate an understanding of and passion for High Country News’ mission to create unblinking journalism for diverse audiences that deepens readers’ understanding of the West’s natural resources and human communities

Compensation and general terms:

This is a full-time position with health benefits and a salary commensurate with skills and experience.  Salary range $62,000 to $65,000 annual equivalent plus benefits.

This position is open to candidates working remotely.  HCN’s business headquarters is based in Paonia, Colorado, but this position is open to candidates working remotely.  67% of HCN’s staff is supported to work from a remote location.

High Country News is committed to advancing diversity, equity, and inclusion among our staff, volunteers, programs, and partners. We encourage applicants of diverse abilities, backgrounds, and life experiences to apply. HCN is committed to equal employment opportunities and prohibits the unlawful discrimination against applicants or employees based on race, color, national origin, ancestry, creed, religion, sex, age, disability, genetic information, veteran status, sexual orientation, marital status, gender identity or any other characteristic protected by federal, state or local law.

To apply, please send a résumé and cover letter to careers@openmediafoundation.org with “HCN Marketing Communications Manager” in the subject line.

Background:

High Country News is the nation’s leading independent source of thoughtful, in-depth reporting on the Western United States. Established in 1970, HCN produces an award-winning monthly magazine and a popular website, along with special reports, books and events. From Alaska and the Northern Rockies to the Desert Southwest, from the Great Plains to the West Coast, HCN is a beloved and essential resource for those who care about this region.

High Country News is a registered 501(c)3 nonprofit whose mission is to inform and inspire people to act on behalf of the West’s diverse natural and human communities. Its journalism is supported largely by its devoted readership through subscriptions and contributions, with additional revenue from grants and advertising. It has received countless honors and accolades, including two coveted George Polk Awards.

HCN’s readers are educated and engaged. They include policymakers, educators, public-land managers, environmental professionals, outdoor enthusiasts and an expanding Indigenous audience. The organization has roughly 30,000 print and digital subscribers. The website, which includes archives stretching back to the first issue in 1970, attracts approximately 400,000 sessions each month.

In a time of media fragmentation and polarizing sound bites, readers come to High Country News for fact-based, independent journalism and civil conversation across diverse perspectives. With the decline in local newspapers leaving news deserts across the nation, HCN’s relevance is sharper than ever.

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