NAJA Media Spotlight Report

The semi-annual Native American Journalists Association Media Spotlight Report examines the representation of Indigenous people in mainstream media by analyzing coverage from several major outlets using comparative metrics over a set period.

The report takes a snapshot of the dominant themes emerging in mainstream media coverage related to Indigenous peoples and communities. 

Using the NAJA BINGO Card as a guide, researchers identify how many times clichéd themes and stereotypes appeared in stories about Indigenous peoples and the issues they face.

View 2020 here.
View 2021 here.